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An extraordinary grocery experience.

Privacy Policy

Nugget Markets, Fork Lift by Nugget Markets, Sonoma Market, and Food 4 Less Woodland—the Nugget Market, Inc. family of stores—are known throughout Northern California for our exceptional guest service. Our guests are important to us, and the respect we show you extends beyond our stores and touches everything we do, especially when it comes to your privacy and the personal information we collect from you online.

This page outlines how we collect, use, and protect the information you provide to us on all of our websites [fig. 1]. It is our goal to retain the minimum amount of identifiable information from our guests as possible, and to provide you with complete control over the personal information we do collect from you.

The Information We Collect

Information you explicity provide

Various features on our websites will ask you to provide personal information such as your name, email address, phone number, a billing address, a mailing address, or a credit card number. These features include ordering a holiday meal, purchasing a gift card, signing up for an email newsletter, or entering a contest. In all of these cases, we require only the information necessary to use the feature.

Information our websites collect automatically

We use Google Analytics to collect and analyze information about how our visitors use our websites. This information includes IP addresses, web browsers and operating systems used, what pages are viewed and when they were viewed, and what links were clicked. Google Analytics also reports information about your location, gender, age, and your intrersts it collects via its DoubleClick cookie. While we have agrigate access to this information, no personally identifiable information is aviable to us.

We use the Facebook Pixel on the following pages to track the effectiveness of ad campaigns we purchase on Facebook:

If you are uncomfortable with sharing any of this information with us, Google, or Facebook, we welcome the use of ad blockers or disabling javascript completely for our websites. Our websites are designed to be full-featured without the use of javascript.

Information from browser cookies

Our websites use browser cookies to differentiate you from other guests on our websites. This allows us to keep track of what items are in your shopping cart, that you have dismissed a prompt to sign up for our mailing list, and which store location you prefer to shop so we show you the most relivant weekly specials. Google Analytics also uses cookies to collect data about how you are using our websites (see above).

Information from viewing our emails

We use a third-party service called Campaign Monitor to manage our email lists, power our contact forms, and send order confirmation messages when you place an order with us online. This service helps us ensure that we comply with CANSPAM Act regulations in the US, General Data Protection Regulations (GDPR) in the EU, and the upcoming California Consumer Privacy Act (CCPA) going into effect January 1, 2020. This email service service allows us to see when emails are opened, what links are clicked, and when they are clicked. It also logs your general geographic location at the time these links are clicked. We DO NOT want this information, and we are working with our provider to disable this feature for us.

How We Use Your Information

The information we collect for our email lists is used to send information to you that is relevant for the store location in which you shop most. This information is stored securely on our email provider’s servers at Campaign Monitor. Information about Campaign Monitor’s security practices is available on the Campaign Monitor website.

When you place a Gourmet to Go, Holiday Meal, or Picnic order with us online, we use the information you provide to fill the order and process your credit card. All purchases made on our websites are end-to-end encrypted, no credit card information is ever stored on our servers, and all personally identifiable information you provide to us when placing an order is purged from our servers 7 days after your order is picked up. Information collected for gift card purchases is securely stored on our ecommerce provider’s servers at Shopify. Information for all other orders is stored securely on our servers.

The information we collect for our Community Scrip Program is used to fund the organizations you support with your purchases and to provide access for you to manage your account on our Community Scrip Program website. This information is stored securely on our servers.

The contest information we collect is used to notify winners and to verify eligibility for specific geographic regions. This information is stored securely on our servers.

We use cookie information collected by Google Analytics to plan the content, layout, and features of our websites. This information is stored on Google’s servers, and all personally identifiable information is purged after 26 months.

Information acquired from all of the services listed above may be shared with select third-parties that assist us with marketing research, distribution of marketing materials, and hiring Nugget Market, Inc. associates. All third-parties used in this capacity are under contract to not share any information we provide to them, and to destroy all sensitive information upon our request or on completion of our contract.

How We Protect Your Information

Our websites use the most current encryption technologies to store and transfer the data you provide to us through them. Access to your personal data is limited to only authorized Nugget Market, Inc. associates that manage the respective service. For redundancy, executives in our IT and Marketing departments share responsibilities for the protection of the personal data we collect on our websites.

Unless otherwise noted above, any personal information we collect from our websites is retained until you request that it be deleted.

How to Review, Correct, or Delete Your Personal Information

If you simply wish to unsubscribe from one of our email newsletters or update your subscription information, you may use the links provided at the bottom of the emails we send.

To review, delete or make changes to any of the personal information we may have about you, submit a Privacy Policy Inquiry using the contact page on, or contact our corporate office at (530) 669-3300 to speak with an associate. To ensure the privacy of our guests, we will need to verify that you control the email address linked to the data you are requesting.

Your Consent

By using our website, you consent to our collection of personal information outlined in this policy.

This policy was last updated on August 8, 2019. If you have any questions or concerns with our privacy policy or about the information we collect, don’t hesitate to contact our corporate office via telephone at (530) 669-3300 or via the contact page on